Our phones allow us access to all the world’s information at our fingertips. But our phones don’t allow us to connect directly with the physical world around us. By pairing directly with the physical world, our phones could do some pretty magical things. No apps. No beacons. No bluetooth. Just a Wi-Fi connection. XY-Fi opens up new territory for brand marketers by enabling real-world experiences through the mobile web.
Our phones allow us access to all the world’s information at our fingertips. But our phones don’t allow us to connect directly with the physical world around us. By pairing directly with the physical world, our phones could do some pretty magical things. No apps. No beacons. No bluetooth. Just a Wi-Fi connection. XY-Fi opens up new territory for brand marketers by enabling real-world experiences through the mobile web.
Guiding principles
Guiding principles
In order to evaluate each POC, our team came up with a set of principles to help guide the experience design. XY-Fi is about getting people to be present in their physical environment, by engaging with what is around them rather than what is inside their phone.
In order to evaluate each POC, our team came up with a set of principles to help guide the experience design. XY-Fi is about getting people to be present in their physical environment, by engaging with what is around them rather than what is inside their phone.
XY-Fi guiding principles were used to evaluate the experience of each prototype.
Proof of concept
Proof of concept
Our development team put together a series of working PoCs exploring a range of different interactions. They demonstrated how XY-Fi could be used in a museum space, allowing users to uncover stories about an artwork or artist through sound-bites. In the retail space, XY-Fi allows customers to explore and save items they see in window displays, and offers retailers a way to engage with passers-by. The team also explored how XY-Fi can delight audiences by allowing them to participate in interactive videos and colouring-in physical displays.
Our development team put together a series of working PoCs exploring a range of different interactions. They demonstrated how XY-Fi could be used in a museum space, allowing users to uncover stories about an artwork or artist through sound-bites. In the retail space, XY-Fi allows customers to explore and save items they see in window displays, and offers retailers a way to engage with passers-by. The team also explored how XY-Fi can delight audiences by allowing them to participate in interactive videos and colouring-in physical displays.
Working prototypes for gaming, museums/galleries, retail, video and interactive displays.
How do I use it?
How do I use it?
XY-Fi allows users to manipulate physical or screen-based objects via their phone, by:
- Connect to a specified Wi-Fi network
- Enter a special URL into the browser
- Point your phone at the screen
- Press and play!
XY-Fi allows users to manipulate physical or screen-based objects via their phone, by:
Connect to a specified Wi-Fi network
Enter a special URL into the browser
Point your phone at the screen
Press and play!
Credits: Test Uglow, Jonny Richards, Emila Yang, Simon Blanckensee, Deborah Ho, Annabel Blake, Jude Osborn, Tim Paul, Hugh Kennedy
Credits: Test Uglow, Jonny Richards, Emila Yang, Simon Blanckensee, Deborah Ho, Annabel Blake, Jude Osborn, Tim Paul, Hugh Kennedy
